Design that delivers. Products and packaging that perform.

Everyday tasks like opening, twisting, and gripping shouldn’t hurt. For 60 million Americans with arthritis—and millions more with chronic pain—standard packaging can be a barrier.

From our 2024 Ease of Use Study:

90% of people with arthritis and 68% of all consumers needed help opening packages.

89% of people with arthritis and 65% of consumers reported injury from packaging (cuts, wrist/back strain, chipped teeth, bruises).

This isn’t a small flaw—it’s a missed opportunity.

The market is growing.

Arthritis cases are projected to rise 41% by 2030, and 1 in 5 people globally live with chronic pain. Inclusive design is now a business advantage.

When you build in ease of use:

• Satisfaction and loyalty go up.
• Over half of consumers would switch brands or pay more for easier-to-use products.
• 50%+ of people with arthritis and 33%+ of general consumers avoid repurchasing hard-to-use packaging—especially in food, beverage, health, household, and personal care.

Why certify with Ease of Use?

EOU certification validates your design through lab and consumer testing and signals your commitment to products that work for everyone.