Arthritis Foundation Spotlights Everyday Wins, Introduces Champion of Yes Brand

First rebrand in organization’s history launches during National Arthritis Awareness Month.

ATLANTA, MAY 4, 2015 – Every day, more than 50 million people in the United Stated, including an estimated 300,000 children, face the possibility of saying No to activities, hobbies, and even simple daily tasks because of their arthritis. Fortunately, advancements in treatment and improved access to resources mean that today, people living with arthritis are finding more opportunities to experience their own personal Yes. Driving inspiration from this very transformation, the Arthritis Foundation announces the launch of the first major rebrand in the organization’s history, which focuses on the foundation’s role as a Champion of Yes for the arthritis community.

More than a rebrand or website launch, this event serves as a milestone for the remarkable change the organization has undertaken to modernize the foundation, realign its strategic focus and create a community for those affected by arthritis.

“It was important for us to create a brand that retains the tremendous amount of equity the Arthritis Foundation has built over the past 60-plus years, while at the same time modernizing the organization to provide greater value to those we serve,” said Ann Palmer, president and CEO of the Arthritis Foundation. “This required us to re-evaluate our priorities and update our brand to reflect these values.”

As part of the organization’s larger move to focus on the areas of greatest impact to people living with arthritis, the Arthritis Foundation established four strategic pillars in 2014 – all of which tie to the new Champion of Yes brand. They are: Scientific Discovery, Help & Support, Advocacy & Access, and Juvenile Arthritis.

  • Scientific Discovery: The Arthritis Foundation is championing the fight against arthritis by bringing the best talent and resources together—from around the world and across science, medicine and technology fields —in order to accelerate access to groundbreaking diagnostic discoveries, treatments and decision-making tools.
  • Help & Support: The Arthritis Foundation provides personalized information and support to guide those living with arthritis towards a customized plan for saying “yes” to more in life.
  • Advocacy & Access: The Arthritis Foundation is the only nonprofit organization advocating on behalf of patients with health insurers and at the state and federal government levels to make sure all people with arthritis have access to the optimal care that they and their physician believe will help them achieve their goals.
  • Juvenile Arthritis: The Arthritis Foundation recognizes the unique needs of children living with arthritis and related childhood rheumatic diseases – and their parents or care providers – and is committed to ensuring they have access to resources, information and care so that they can say Yes to being a kid more often.

“A top priority for us is taking steps to increase the relevancy of the organization with a broader audience through our recent rebranding effort,” said Sandra Mackey, senior vice president, marketing and communications for the Arthritis Foundation who led an internal team of staff and volunteers through the rebranding effort. “By focusing on these four pillars, people with arthritis across the country will know that we are an organization focused on finding a cure and they have a partner in their personal fight against the disease.”

The new brand rolled out on April 29th after nearly a year of internal and external research and planning. Those affiliated with the Arthritis Foundation will notice not only a new logo, but a new, sleek website, www.arthritis.org, updated collateral materials, and a consistent look and feel across the Foundation’s social media channels and marketing materials.

About the Arthritis Foundation:

The Arthritis Foundation is the Champion of Yes. Leading the fight for the arthritis community, the Foundation helps conquer everyday battles through life-changing information and resources, access to optimal care, advancements in science and community connections. The Arthritis Foundation’s goal is to chart a winning course, guiding families in developing personalized plans for living a full life – and making each day another stride towards a cure. The Foundation also publishes Arthritis Today, the award-winning magazine that reaches 4.2 million readers.

Press Contact:

Rachel Wingard
404-419-9229
407-927-2624
rachel@cookerly.com

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Become an Arthritis Foundation member today for just $20. You'll receive a year's worth of Arthritis Today magazine, access to helpful tools, resources, and more.

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Honor a loved one with a meaningful donation to the Arthritis Foundation. We'll send a handwritten card to the honoree or their family notifying them of your thoughtful gift.

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The Arthritis Foundation is focused on finding a cure and championing the fight against arthritis with life-changing information, advocacy, science and community. We can only achieve these goals with your help. Strong, outspoken and engaged volunteers will help us conquer arthritis. By getting involved, you become a leader in our organization and help make a difference in the lives of millions. Join us and become a Champion of Yes.


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Live Yes! INSIGHTS


Give Just 10 Minutes.

Tell us what matters most to you. Change the future of arthritis.

By taking part in the Live Yes! INSIGHTS assessment, you’ll be among those changing lives today and changing the future of arthritis, for yourself and for 54 million others. And all it takes is just 10 minutes.

Your shared experiences will help:

- Lead to more effective treatments and outcomes
- Develop programs to meet the needs of you and your community
- Shape a powerful agenda that fights for you

Now is the time to make your voice count, for yourself and the entire arthritis community. 

Currently this program is for the adult arthritis community.  Since the needs of the juvenile arthritis (JA) community are unique, we are currently working with experts to develop a customized experience for JA families. 


How are you changing the future?

By sharing your experience, you’re showing decision-makers the realities of living with arthritis, paving the way for change. You’re helping break down barriers to care, inform research and create resources that make a difference in people’s lives, including your own.

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Meet Our Partners

As a partner, you will help the Arthritis Foundation provide life-changing resources, science, advocacy and community connections for people with arthritis, the nations leading cause of disability. Join us today and help lead the way as a Champion of Yes.

Trailblazer

Our Trailblazers are committed partners ready to lead the way, take action and fight for everyday victories. They contribute $2,000,000 to $2,749,000

Visionary

Our Visionary partners help us plan for a future that includes a cure for arthritis. These inspired and inventive champions have contributed $1,500,00 to $1,999,999.

Pioneer

Our Pioneers are always ready to explore and find new weapons in the fight against arthritis. They contribute $1,000,000 to $1,499,999.

Pacesetter

Our Pacesetters ensure that we can chart the course for a cure for those who live with arthritis. They contribute $500,000 to $999,000.

Signature

Our Signature partners make their mark by helping us identify new and meaningful resources for people with arthritis. They contribute $250,000 to $499,999.

Supporting

Our Supporting partners are active champions who provide encouragement and assistance to the arthritis community. They contribute $100,000 to $249,999.

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