Cause Marketing Partners

With 86% of Americans saying they would switch brands to one that supported a good cause, many companies understand the value of working with trusted and established organizations like the Arthritis Foundation. In May 2018, the Arthritis Foundation launched a new cause campaign to move arthritis out of the shadows, spark real change, and improve the quality of life for millions of people of all ages.

CVS Health

Presenting Partner

With 9,800 retail locations nationwide, CVS Health joined our inaugural consumer cause campaign, Let’s Get a Grip on Arthritis as the Founding and Presenting Sponsor. Playing an active, supportive role in each person's unique health experience, they work collaboratively with the Foundation to bring arthritis out of the shadows. In recognition of Arthritis Awareness Month, CVS Health donated a portion of in-store proceeds to the Arthritis Foundation. Find more information about how CVS Health is shaping the future of health at


Official Juice Partner

Founded in 2004, Cheribundi believes in all-natural wellness and creates a variety of products that deliver the full benefits of tart cherries. As the Official Juice Partner of Let’s Grip a Grip on Arthritis, Cheribundi’s goal is to spread awareness about arthritis, help people alleviate their symptoms and raise money for research. Their tart cherry juice products are available in grocery, natural, mass and drug stores nationwide, club stores and online on, and


Supporting Partner

In 2014, David Barnett launched PopSockets out of his garage in Boulder, Colorado, and has subsequently sold over 40 million PopSockets grips around the world. As our first supporting partner for Let's Get a Grip on Arthritis, PopSockets donated a portion of Q1 proceeds from online sales back to the Arthritis Foundation. To learn more about how PopSockets makes gripping your phone more fashionable, comfortable, and secure, visit


Supporting Partner

NASA chemist Phil Birbara had helped crack the code on creating drinkable water and breathable air to help humans survive in space. But his real dream was to find ways to help people live healthier and longer here on Earth. Phil’s physician brother Charlie Birbara, and business-visionary Milt Peterson, challenged Phil to turn his good science and goodwill into good medicine. And Vizuri (the Swahili word for ‘well’) Health Sciences was born. Launched in 2009, Vizuri develops and markets new and innovative OTC and pharmaceutical products. The products use patented, proprietary formulations that help make natural and pharmaceutical ingredients work better. Vizuri is developing prescription-strength, capsaicin products that are being evaluated in a US clinical study for the relief of osteoarthritic knee pain. Vizuri recently launched PainBloc24®, the first OTC topical analgesic that can help provide 24-hour arthritis pain relief with as little as one application every day. It is made with the highest concentration of the naturally-occurring analgesic, capsaicin, allowed by the FDA without a prescription. Vizuri’s capsaicin products are promising safer, non-addictive alternatives to opioids, steroids, and NSAIDs for the management of arthritis pain. PainBloc24® can be found at fine drug and grocery stores nationwide and at