Director, Digital Experience | Atlanta, GA

Location: Atlanta, Georgia

POSITION SUMMARY (Basic purpose or primary function of job)

The Director of Digital Experience is responsible for delivering business outcomes (profiling, membership, engagement, retention, and fundraising) through improving the experience that users have with digital properties. S/He is a true advocate for the user, designing innovative, on brand solutions for content consumption and engagement across multiple online and mobile platforms.

The director of digital experience plays a key role in the development of online strategy, including defining and prioritizing new features and functionality; maximizing usability; generating user contributions; and increasing membership and donation rates. S/He leads research and design efforts to determine how diverse audience users interact with the Arthritis Foundation’s multiple digital platforms. S/He will shape the user experiences across multiple platforms, developing and implementing plans to achieve engagement and conversion. The director of digital experience will work with others to create a seamless and synergistic handoff between digital, print, and in person interactions and information.

The director of digital experiences works closely with closely with several groups outside MarCom, including revenue, consumer health, and IT.

JOB RESPONSIBILITIES (Principal responsibilities or job duties)

  1. Develop and utilize user profiles and journey maps to establish and continuously evolve a first-class content-rich user experience that supports deep engagement with the Arthritis Foundation.
  2. Use research, behavioral observation, and analytics to drive design improvements.
  3. Oversee the implementation of a digital content strategy to support user needs as well as organizational revenue requirements. Utilize Google Analytics and other tools to constantly analyze and optimize content presentation and consumption.
  4. Create and execute a SEO strategy that positions the Arthritis Foundation as an expert resource for people with arthritis and their caregivers as well as with doctors and researchers. Execute SEO tactics to increase search traffic while delivering searchers to relevant results on
  5. Evolve the online/mobile forums user experience to engage users in peer to peer and peer to expert interactions. Encourage user contributions to support others.
  6. Work closely with the director of digital marketing to support efforts (acquisition and nurture) to draw people into our digital properties and engage them both online and off line.
  7. Support the Arthritis Foundation’s desire for a seamless two-way transition between in person and digital interactions.
  8. Work closely with colleagues from development, programmatic and operational departments to ensure mission and revenue (including membership, individual giving, corporate partnerships, and digital advertising) needs are fulfilled without compromising user experience.
  9. Partner with the IT group to ensure that digital properties (and the user experience to support marketing programs) are developed to elevate the user experience and engage users in desired outcomes.
  10. Working closely with the revenue group, use analytics to develop strategies to increase membership and revenue derived through digital channels.
  11. Oversee digital identity to ensure brand compliance in positioning the Arthritis Foundation as the leader in conquering arthritis
  12. Oversee and manage internal and external resources as needed to meet timeline and budget objectives; coordinate with other departments as necessary. Manage digital design and content team members to meet the organizations daily needs for website support and tracking of programs.
  13. Create comprehensive strategies and analyze data from multiple sources to develop a broad picture of user experience improvements. Manage effectiveness through performance metrics and impact on engagement.
  14. Communicate the strategies that drive user experience and the vision for future improvements that support objectives. Define and evangelize the design process throughout the organization.
  15. Conduct competitive and industry research to identify best practices and serves as a resource to the broader team. Conduct regular competitive landscape analyses of user experience.


  1. A Bachelor’s degree in a related field plus five to seven years progressive experience in user experience design and strategy. (Digital agency experience a plus.)
  2. Proven ability to function in a client services model and balance multiple and competing priorities to advance organizational goals.
  3. Advanced analytical competencies required. 
  4. Proficiency in synthesizing materials from multiple sources into cohesive and accurate strategies.
  5. Demonstrated experience in guiding and adhering to organizational brand identity and established branding policies.
  6. Demonstrated ability to lead, direct, and motivate.
  7. Ability to manage, prioritize and track multiple projects and deliverables simultaneously in a fast-paced environment.
  8. Ability to think strategically and creatively and to work independently and collaboratively with people in different departments and on different teams.
  9. Excellent interpersonal, organizational, oral and written communication skills required.
  10. Occasional travel may be required.


Digital content strategy and implementation


Digital user experience strategy


Design oversight


Team Management






Equal Employment Opportunity