- Examples From The Field
- Tip Sheets & Tools
- Introduction
- 2.5 Retaining and Recognizing
- 1.1 Systems Approach
- 1.2 Identifying System Partners
- 2.6 Recruiting Program Facilities
- 2.7 Recruiting Participants
- 1.3 Marketing to System Partners
- 2.8 Managing Class Logistics
- 1.4 Securing the Commitment
- 2.9 Monitoring Reach
- 1.5 Sustaining the Partnership
- 2.10 Quality and Risk Management
- 2.1 Getting Organized
- 2.2 Recruiting Trainers
- 2.11 Supporting Programs
- 2.3 Recruiting Leaders
- 2.12 Special Populations
- 2.4 Training Leaders
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Tip Sheets
Marketing 101 for Life Improvement Series Programs
Learn about the "6Ps" of marketing.
Successful Promotion Strategies
This tip sheet provides a brief description of several ways to promote the AF programs.
How to Encourage Word of Mouth
This tip sheet describes how to get testimonials and other strategies for encouraging communications about the programs.
Media Relations
Learn four basic steps to help you start or expand your media relations activities.
