Section Objectives
   Users will be able to:

  • Describe key findings of previous market research
  • Describe how to market to and recruit program participants
  • Describe how to use the program marketing tools



Remember the saying “build it and they will come”?  That may have been the case years ago when there were limited classes and locations to choose from, but it is a competitive market place today. Communicating to your potential audience on multiple occasions is imperative.  As an Arthritis Foundation (AF) chapter, state health department or partnering organization, you will find information and tools in this section that will help you develop a marketing plan and implement ongoing promotional activities. Based on your resources, you may choose to do individual or joint activities.  The key is to have a coordinated marketing plan that includes activities throughout the year. This will help ensure consistent exposure to the programs and create a steady and increasing flow of program participants.  


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