Supplementary Resources


Authenticity Consulting
Free Management Library. Sales: Understanding Customers and Building Relationships. Provides reference listings. Available at URL:

Centers for Disease Control and Prevention
Division for Heart Disease and Stroke Prevention. Taking Action for Heart-Healthy and Stroke-Free States: A Communication Guide for Policy and Environmental Change. Available at URL:

Collaboration Roundtable
The Partnership Toolkit: Tools for Building and Sustaining Partnerships. Available at URL:

Maibach EW, Van Duyn MAS, Bloodgood B.

A Marketing perspective on Disseminating Evidence-based Approaches to Disease Prevention and Health Promotion. Prev Chronic Dis [serial online] 2006 Jul [Date cited: January 8, 2007]. Available at URL:

University of Kansas
Community Tool Box. Chapter 45. Social Marketing of Successful Components of the Initiative. Available at URL:

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