Supplementary Resources

 

Authenticity Consulting
Free Management Library. Sales: Understanding Customers and Building Relationships. Provides reference listings. Available at URL:
http://www.managementhelp.org/sales/customrs.htm


Centers for Disease Control and Prevention
Division for Heart Disease and Stroke Prevention. Taking Action for Heart-Healthy and Stroke-Free States: A Communication Guide for Policy and Environmental Change. Available at URL:
http://www.cdc.gov/dhdsp/library/heart_stroke_guide/chapter_three.htm

Collaboration Roundtable
The Partnership Toolkit: Tools for Building and Sustaining Partnerships. Available at URL: http://www.bpdws.org/bpd/web/d/doc_55.pdf

Maibach EW, Van Duyn MAS, Bloodgood B.

A Marketing perspective on Disseminating Evidence-based Approaches to Disease Prevention and Health Promotion. Prev Chronic Dis [serial online] 2006 Jul [Date cited: January 8, 2007]. Available at URL:
http://www.cdc.gov/pcd/issues/2006/jul/05_0154.htm
.

University of Kansas
Community Tool Box. Chapter 45. Social Marketing of Successful Components of the Initiative. Available at URL:
http://ctb.ku.edu/tools/en/chapter_1045.htm

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