- Describe how to market to potential system partners
- Explain a four-step approach to meeting with key contacts and getting them to agree to pursue a program collaboration
- Describe key AF program features and how to position the programs to meet a potential partner’s needs
- Explain when and how to use AF marketing materials
In this section, you will learn how to effectively market to key prospects, get your foot in the door and begin the marketing process. The marketing approach described in this section is based on understanding the potential partner’s needs and interests. Having this perspective will help you secure buy-in and a long-term partnership.