Reach and Circulation Demographics* 755,000 ABC-audited rate-base circulation #1 Highest MRI index score for reaching women age 55+ $54,818 Average household income 4,704,000 MRI-measured readers per issue 6.6 Readers per copy 76% female          69% age 50+ Incidence of Arthritis in Subscribers’ Households* 56.6 Average age Current Arthritis Treatments* 63% Osteoarthritis 40% Rheumatoid Arthritis 22% Fibromyalgia 6% Psoriatic Arthritis 71% Prescription Medications 51% Over the counter pain medication 34% Over the counter topical therapy 32% Glucosamine products 29% Injectable medications or IV therapies 19% Natural supplements Arthritis Today is the #1 Most Efficient Magazine for Reaching Women Age 55+ in America Active and Health Conscious 90% of Arthritis Today subscribers participate in one of the following fitness activities:** Walking Water exercise Flexibility training (eg., yoga) Jogging/running Strength training Cycling 80% of Arthritis Today subscribers control their diet for one of the following reasons:** Weight loss Blood pressure Diabetes   Joint health Cholesterol General good health 74% of Arthritis Today readers agree that people need more vitamins as they get older.†† 77% of Arthritis Today readers always try to eat healthy foods and maintain a balanced diet.†† 88% of Arthritis Today readers go to the doctor regularly for check-ups.† Other Health Concerns Arthritis Today ranks #1 among all MRI measured pub­lications for having any of the following ailments:† Weight loss Blood pressure Diabetes   Weight loss Blood pressure Diabetes   *MRI 2007 Doublebase **2007 Online Subscriber Surve   †MRI Fall 2006 ††MARS Spring 2007